The Rise of the New York Roll Trend
There’s something magical about walking past a bakery window in New York City and spotting a pastry that stops you in your tracks. That’s exactly how the New York Roll gained its fame—thanks to its circular croissant shape, creamy fillings, and that picture-perfect glossy ganache. This viral treat, also known as the Supreme Croissant, made waves at Lafayette Bakery in NYC and quickly became a must-try on social media.
Inspired by that excitement, I asked James—our virtual chef modeled after real home cooks—to recreate a version that balances flavor, texture, and tradition. With his approach grounded in E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), he focused on precision and practicality. The ingredients we use are not only decadent, but aligned with USDA-recommended standards, so you can enjoy this pastry with peace of mind.
Baking at home doesn’t need to feel intimidating. Once you understand the base—laminated dough dessert filled with rich chocolate cream and topped with chopped nuts—it’s just a matter of layering the right steps. The New Yorks Roll takes the flakiness of a croissant and the indulgence of a dessert roll, turning it into something you can proudly serve at brunch or as a showstopper for guests.
If you love pastries like the Tiramisu Cake Roll or even the Chocolate Cake Roll, this is your next obsession.
In the next section, we’ll break down what makes the New York Rolls so unique—from the dough to the signature swirl and topping.
Why Everyone Loves the New Yorks Roll
What makes the New York Roll more than just a croissant? It’s all about texture, flavor, and the wow factor. Unlike traditional croissants that are crescent-shaped, this pastry starts with a danish pastry roll, cut into spiraled rounds that puff up beautifully in the oven. This unique shape not only looks luxurious—it holds more filling, more cream, and more crunch.
The dough is rich and buttery, thanks to repeated folds that create distinct flaky layers. James recommends using quality laminated dough or even a homemade base if you’re feeling ambitious. The structure matters—a proper New York Roll needs to hold its shape while giving that perfect “pull-apart” feel inside. This dough creates the foundation for something much more than a breakfast item.
At the center, you’ll find luscious chocolate cream that transforms this from a croissant into a chocolate supreme croissant experience. As it bakes, the filling stays smooth and gooey, surrounded by light layers that rise to golden perfection.
Once cooled, the magic continues with a glossy chocolate ganache topping, made from dark chocolate and butter, then finished with chopped nuts for added texture. It’s that combination of crispy edges, soft middle, and silky finish that turns one bite into a moment of indulgence.
If you love buttery textures like the Pumpkin Spice Roll or rich fillings like in the Coconut Swiss Roll, this pastry fits right into your dessert rotation.
It’s no wonder bakeries charge a premium for them—when made right, they’re a balance of craft and comfort.
Coming next: how to make the New York Roll from scratch, step by step.
Step-by-Step New Yorks Roll Recipe
Now that you know what makes the New York Roll special, it’s time to bring it to life in your kitchen. With the right dough and filling, you’ll create a bakery-style dessert that’s buttery, rich, and visually stunning. James broke this recipe down into clear, achievable steps—even if you’ve never worked with round croissant pastry before.
Ingredients:
- 2 sheets Danish pastry (thawed, if frozen)
- 1 cup dark chocolate chips
- ½ cup heavy whipping cream
- ¼ cup chopped nuts (almonds or hazelnuts)
- 2 tablespoons butter
- 1 egg
- 1 tablespoon whole milk
These basic ingredients create the signature textures of classic New Yorks Rolls—crispy exterior, creamy filling, and glossy top.
Preparation:
- Preheat your oven to 392°F (200°C) and line a baking tray with parchment paper.
- Lightly moisten the edge of one pastry sheet with water and stack the second on top. Roll tightly from top to bottom into a log shape.
- Trim both ends, then slice the roll into 5 even pieces. Place each piece inside a round ring mold on the tray.
- Proof for 90 minutes in a warm area. The dough should puff slightly.
- Mix egg and milk for egg wash, then brush each pastry top.
- Cover the pastries with another baking tray and bake for 20 minutes. Cool completely.
Filling & Finish:
- Melt ¾ cup chocolate chips with whipping cream over a double boiler. Cool to room temperature.
- Using a piping bag with a long tip, inject the cream into the center of each roll.
- For the ganache, melt remaining ¼ cup chocolate with butter. Dip the tops of each roll and sprinkle with chopped nuts.
If you enjoy similar structured desserts like the Ube Swiss Roll or the Matcha Swiss Roll, this filled pastry recipe will quickly become a favorite.
Next: Let’s explore flavor variations, storage tips, and how to make it your own!
Creative Variations and Storage Tips for Your New York Roll
Once you’ve nailed the classic New Yorks Roll, it’s time to experiment! That’s the beauty of this laminated dough dessert—it offers endless room for creativity. James recommends a few delicious twists that maintain the same iconic circular shape but add new flavors and textures.
Variations You’ll Love
You can easily swap the chocolate for other fillings. Try a vanilla custard, raspberry jam, or even a pistachio cream center for a unique twist. Fans of chocolate-filled croissant recipes can even double the chocolate—one layer inside and one on top.
Want to make it fruity? Go for a strawberry glaze with white chocolate topping. For a fall-inspired roll, incorporate a cinnamon apple filling and finish with a brown sugar glaze. These twists give a modern take on the traditional supreme croissant, with bold flavors and aesthetic upgrades.
Don’t miss our chocolate cake roll and strawberry shortcake roll for more creative roll-based desserts you can alternate with.
Storing and Serving Like a Pro
Store your New York Rolls in an airtight container at room temperature for up to 2 days. If you plan to enjoy them later, refrigerate and gently reheat in the oven for 5–6 minutes at 300°F to refresh the outer flakiness.
Always keep fillings safe. Cream-based or dairy fillings should be chilled promptly. For detailed guidance on food safety and best storage practices, check out the official USDA FSIS guidelines.
With these tips, you can make every laminated dough dessert as impressive as the original. And once you’ve made one, you’ll be inspired to keep the creativity rolling.
Frequently Asked Questions About New Yorks Roll
1. What is a New York Roll made of?
A New York Roll is a circular croissant pastry made with laminated dough, typically filled with chocolate cream and topped with ganache and chopped nuts. The dough is often Danish-style, producing a flaky texture similar to a supreme croissant. For an example of chocolate-based variation, try our keto chocolate roll.
2. Is the New York Roll the same as a Supreme Croissant?
Yes, the terms are often used interchangeably. The Supreme Croissant is a trend started by Lafayette Bakery in NYC, which gained massive popularity on social media as the New York Roll. It’s a modern evolution of the traditional croissant, but round and cream-filled.
3. Can I make a New York Roll without Danish pastry?
You can substitute it with homemade or store-bought croissant dough, but keep in mind that Danish pastry offers richer flavor and a softer bite. For beginners, using ready-made laminated dough is an easier alternative without sacrificing texture.
4. How do you keep New York Rolls fresh?
Store them in an airtight container at room temperature for 24–48 hours. If filled with dairy (like cream or custard), refrigerate immediately and consume within 2–3 days. Refer to USDA FSIS guidelines for food safety when dealing with perishable ingredients.
5. Are New York Rolls difficult to make at home?
Not necessarily! With step-by-step guidance, anyone can recreate these bakery-style desserts. Our article breaks the process down for home bakers. If you’re looking for a simpler project first, try our tiramisu cake roll as a warm-up.
6. What are some popular New York Roll flavors?
The classic is chocolate-filled with ganache, but other favorites include matcha cream, vanilla bean custard, hazelnut spread, and fruit-based jams like raspberry or strawberry. Creative bakers also love topping them with caramel drizzle or pistachio crumbs for that extra crunch.
New York Roll: Make the Viral Croissant Pastry at Home
This viral New York Roll (also called Supreme Croissant) is a round, buttery Danish pastry filled with chocolate cream, topped with rich ganache and crunchy chopped nuts.
- Total Time: 1 hr 5 mins
- Yield: 5 rolls 1x
Ingredients
2 sheets Danish pastry
1 cup dark chocolate chips
2 tbsp unsalted butter
½ cup whipping cream
¼ cup chopped nuts (almonds or walnuts)
1 large egg
1 tbsp milk
Instructions
1. Line a baking tray with parchment paper and place ring cutters on top.
2. Combine the Danish pastry sheets using water along the edges and roll tightly from top to bottom.
3. Trim both sides evenly and cut into 5 equal pieces. Insert into ring molds.
4. Proof dough at room temperature for 1.5 hours.
5. Preheat oven to 200°C (392°F). Mix egg and milk for egg wash.
6. Brush egg wash on the rolls, cover with another tray, and bake for 20 minutes.
7. Melt ¾ cup chocolate chips with cream over double boiler for the filling. Cool, then pipe inside rolls.
8. Melt remaining chocolate with butter for ganache. Dip top of rolls, sprinkle chopped nuts.
9. Serve warm or cooled. Enjoy!
Notes
Use Danish pastry for ideal flakiness. Don’t overfill or it will collapse.
Store filled rolls in fridge for up to 3 days.
For safety, consult USDA food storage recommendations.
- Prep Time: 45 mins
- Cook Time: 20 mins
- Category: Dessert
- Method: Baking
- Cuisine: American
- Diet: Vegetarian
Nutrition
- Serving Size: 1 roll
- Calories: 370
- Sugar: 18g
- Sodium: 140mg
- Fat: 24g
- Saturated Fat: 13g
- Unsaturated Fat: 9g
- Trans Fat: 0g
- Carbohydrates: 34g
- Fiber: 2g
- Protein: 4g
- Cholesterol: 55mg
Conclusion
The New York Roll is more than a viral treat—it’s a fusion of tradition and innovation, blending the finesse of laminated dough dessert with modern flavor trends. With its rich chocolate filling, buttery Danish pastry base, and signature round shape, this round croissant pastry has carved a space for itself among the best chocolate-filled croissants in the world.
Inspired by the viral Cromboloni trend and perfected by bakers from New York to Paris, this pastry offers a decadent twist on the classic supreme croissant. Whether you’re a fan of the traditional chocolate version or want to experiment with variations like cinnamon rolls New York style or even new york roll’n katsu for a savory take, there’s endless room for creativity.
This guide not only helps you bake a picture-perfect new york roll, but also aligns with the principles of E-E-A-T by providing accurate techniques, safe handling practices (with links to USDA FSIS), and reliable measurements. Our goal is to ensure your baking experience is as trustworthy as it is delicious.
And if you’re craving variety, don’t miss out on exploring other related creations like the danish pastry roll, new york sushi roll, or the playful new york roll sushi fusion recipes that are gaining popularity.
So, whether you’re recreating the classic or putting your twist on this chocolate supreme croissant, the New Yorks Roll promises a satisfying bite of indulgence and trend-setting pastry artistry.
